IDEOMOTOR is a visual development studio dedicated to originality and independent creation, specializing in AAA game planning and development, as well as original visual content and IP incubation for films, animation, and television. At the same time, we provide systematic visual development services for the entertainment industry, covering worldbuilding, concept design, visual style direction, art design, and storyboarding — helping partners efficiently build unique visual identities.

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Founded in 2014, IDEOMOTOR has contributed to the visual development, art design, concept art, and storyboarding of numerous acclaimed film projects, including The Wandering Earth, Sea of Dreams, Airpocalypse, Once Upon a Time, Mojin: The Worm Valley, and Turandot; as well as animated films such as Rise, Dragon Keeper, and Looking for Gods. Our artists, from diverse cultural backgrounds, have also participated in international productions including The Great Wall, The Man with the Iron Fists, Red Cliff, Painted Skin: The Resurrection, X-Men, and The Lost Bladesman, along with animated features such as Dragon Keeper, Shadow Diver, Monkey King: Hero Is Back, and White Snake.

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For The Wandering Earth, IDEOMOTOR implemented a full VisDev (visual development) methodology, taking on concept and storyboard design throughout the production pipeline. The film’s box office and critical success validated our approach and established recognition for our production pipeline across the industry.

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Since 2019, IDEOMOTOR has worked with world-class companies such as Riot Games, exploring cinematic shorts and IP content development. Notably, Star Guardian and Kin of the Stained Blade earned widespread acclaim.

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On the original IP front, IDEOMOTOR launched the animated short Ruthless Blade (directed and written by Bo Zhang), which premiered in 2023 on Bilibili’s “Capsule Project” Season 2. The film was selected for over 20 international film festivals and nominated for the Annie Award for Best Animated Short. Its popularity also drove the success of related merchandise: custom figures of the characters White Tiger and Ruthless Sword sold three times more than the average in their category. The IP’s game adaptation is currently in incubation.

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At IDEOMOTOR, we emphasize originality and rigorous production management — transforming complex, subjective artistic creation into controllable, professional pipelines to ensure quality and deliverable results.